In developed countries, motorcycles travel within standard lanes. In developing markets, riders are forced to weave between vehicles, treated as second-class road users. The consequences are severe; for example, in Thailand, motorcycles account for ~80% of all road deaths. Today, more than over ~1 billion low-income riders across developing markets face daily risk with little protection. Many are the sole earners for their families, and accidents mean income losses. They urgently seek affordable protection for their most valuable assets: their motorcycles & their own lives.

Current safety systems rely largely on car-derived hardware such as LIDAR, radar, camera modules, and additional digital dashboards. These solutions typically cost $300–3,500, require professional installation, and involve vehicle modification, risking warranty voids. They are built for sedans, not scooters. That’s why all riders fall back on mirrors or shoulder checks, which often fail under fatigue/distraction. This gap is not merely technical. It is an issue of equity and survival. That is why the world needs a disruptive, software-first solution that is affordable, accessible, and designed specifically for them.